Matt Klette

Matt Klette

Analytics engineer Motion designer Creative technologist
Independent · MBK Consulting Group

See the work ↓
About

I build the measurement layer under e-commerce sites, and I make product reels when the data is quiet.

Day to day that means client and server-side tagging, consent that actually gates the tags it should, and clean event streams into the warehouse. Away from the containers it means Blender, light and timing. Both jobs come down to making something invisible behave exactly as intended.

Selected work · catalog
  1. 2024–now

    Server-side tagging for an outdoor apparel brand

    Contract analytics engineer on a React storefront. I run day-to-day releases for the web and server tag containers, move tracking server-side and tie each tag to the right consent signal.

    Server data streams 27 → 50 Consent-checked tags 0 → 59 2026 prod releases 131
  2. 2026

    Server container audit

    A full review of a production server-side tagging setup: every client, tag and trigger, with a ranked fix list the team worked through.

    sGTM · StapeWritten and delivered solo
  3. 2026

    Ops automations

    Four n8n workflows that take repetitive tracking and reporting chores off a small analytics team.

    n8n4 workflows shipped
  4. 2026

    Liquid-to-watch product reel

    Molten metal pours, folds and settles into a dress watch. Fluid sim and look development in Blender, rendered in Cycles.

    Blender · CyclesSpec piece
  5. 2026

    Fragrance bottle reels

    Short spec films for sculptural perfume bottles, mixing Cycles and EEVEE passes and cut to an original dub-techno track.

    Blender · Cycles + EEVEESpec pieces
Toolkit

Measurement

  • Google Tag Manager
  • Server-side GTM (Stape)
  • GA4 · BigQuery
  • Consent Mode v2 · OneTrust

Ad signals

  • Meta Conversions API
  • Google Ads server tags
  • Klaviyo identity
  • Microsoft Clarity

Motion and build

  • Blender (Cycles, EEVEE)
  • GSAP · ScrollTrigger
  • n8n
  • Claude Code
Study

BCAD, Emeris

Formerly IIE Varsity College. Finishing in 2026.